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Web and Media Analytics Manager

Thông tin chung

Quốc gia/Khu vực
Hoa Kỳ
Tỉnh/Thành phố
Los Angeles
Vị trí
Tập đoàn Khách sạn Rosewood, Los Angeles
BỘ PHẬN
Kinh doanh và tiếp thị
Loại công việc
Toàn thời gian vô thời hạn

Mô tả công việc

This position is open to candidates based in or willing to relocate to CA, TX, FL, IL or NY. The salary range for this position is $120,000-130,000 annually. This is the pay range for this position that the company reasonably expects to pay. This position also may be eligible for bonuses. Decisions regarding individual salaries will be based on a number of factors, such as experience, type of experience, location, and education.

WEB & MEDIA ANALYTICS MANAGER 

As the Web & Media Analytics Manager at Rosewood Hotel Group, you will play a crucial role in driving data-driven decision-making across our digital platforms and media channels. The Analytics Manager will lead and manage execution of digital measurement solutions, providing technical solutions to fulfill tracking, personalization, and analytics implementation goals. You will be responsible for gathering, analyzing, and interpreting data to provide actionable insights that will inform our digital strategy, marketing efforts, and overall business objectives. The ideal candidate is a strategic thinker, an expert in analytics tools, and passionate about the digital customer journey. This is a full-time, exempt position. 

KEY RESPONSIBILITIES 

Data Collection and Analysis: 

  • Implement and maintain web and media analytics tools, such as Google Analytics, Adobe Analytics, and social media analytics platforms. 

  • Monitor website and media channel performance metrics, including traffic, engagement, conversion rates, and audience behavior. 

  • Conduct in-depth analysis of data to identify trends, patterns, and opportunities for optimization. 

  • Create and maintain tracking architecture, implementation of tagging, and validation of measurement techniques across digital products and marketing. 

  • Develop tracking architecture for digital initiatives and campaigns, producing technical specifications to provide to engineers and other development resources for implementation. 

  • Liaise with third party partners and vendors to drive and author scope and process documentation 

 

Reporting and Visualization: 

  • Create, maintain and deliver regular reports and dashboards to communicate key performance metrics and insights to various stakeholders. 

  • Visualize data effectively using tools like Tableau, Power BI, or custom dashboards to make complex information accessible and actionable. 

 

Competitive Analysis: 

  • Monitor industry trends and competitors' digital presence to identify opportunities and threats. 

  • Provide recommendations based on competitive analysis to maintain a competitive edge. 

 

Optimization and Strategy: 

  • Work with cross-functional teams to develop and implement data-driven strategies for improving website and media channel performance. 

  • Advise on digital media and CRM tracking based on experience with Google Marketing Platform, other DSPs, CDPs and SalesForce Marketing Cloud 

  • Coordinate tag management implementation through Adobe Launch or similar tools. 

  • Conduct A/B testing and user experience analysis to optimize user engagement and conversion rates. 

 

Data Governance and Compliance: 

  • Ensure data privacy and compliance with relevant regulations, such as GDPR or CCPA. 

  • Help to establish data governance best practices within the organization. 

  • Remain current on industry changes, especially related to data privacy regulations. 

  • Educate properties and stakeholders on how data is collected and processed, and which data may be related to various regional data privacy concerns. 

Team Collaboration: 

  • Collaborate with IT, marketing, digital, content, and creative design teams to integrate analytics into the development and optimization of digital assets 

  • Collaborate with agency partners and our collection of hotels and resorts globally 

  • Provide training and guidance to team members on best practices in web and media analytics 

  • Educate properties and stakeholders on how data is collected and processed, and which data may be related to various regional data privacy concerns 

REQUIRED SKILLS & EXPERIENCE 

  • Proven experience (5+ years) in web and media analytics or a similar role 

  • Proven subject matter expertise in tracking architecture, tag management, conventions and taxonomies, and martech platforms including analytics and digital personalization 

  • Experience implementing and maintaining web analytics tools (Adobe Analytics, Google Analytics) and tag management systems (Adobe Launch, GTM 

  • Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI) 

  • Knowledge of SEO principles and digital marketing strategies 

  • Proven experience understanding data and transforming and communicating into valuable analysis across Rosewood corporate teams and global hotel and resort portfolio 

  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights 

  • Excellent communication and strong presentation skills – ability to tell a story with data with the ability to identify and adapt to audiences of different technical levels 

  • Strong project management and organizational skills 

  • Experience with global markets and location-based businesses highly desirable 

  • Familiarity with HTML, CSS, and JavaScript is a plus 

  • Certification in web analytics is a plus 


Giới thiệu về chúng tôi

Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.