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Director, Social Media, Global

General Information

Country/Region
Netherlands
Province/City
Amsterdam
Location
Rosewood Hotel Group, Amsterdam
Department
Sales & Marketing
Job Type
Full-time Permanent

Job Description

Rosewood Hotel Group is looking for a Director, Social Media, Global, to drive a world-class social-media ecosystem that that delivers the most resonant brand expression and audience dialogues, leveraging social media’s strengths to generate great narratives, communities, and conversion to achieve organisational objectives.

This role will lead in the global brand team alongside VP Brand Marketing & Communications to build awareness, engagement, conversion and following across diverse social platforms such as Instagram, Tiktok, wechat, RED and emerging medium. The successful candidate will play a crucial role determining RHG’s global social strategy according to our organisational direction and audience demand.

KEY RESPONSIBILITIES
· Own the development of global social media principles and strategies including application principles according to brand vision and mission, platforms blueprint and “game rules”, corporate-to-property process design, metrics that matter etc, to ensure social media is meaningfully integrated across paid, owned, earned efforts, and consistent in tone-of-voice and purpose of usage.
· Oversee channels including Instagram, Tiktok, YouTube, wechat, Little Red Book. Develop playbooks for properties to be centrally aligned with the global strategy, focused on growth, engagement and alignment with Rosewood’s mission and value position.
· Assess risk and opportunities, determine clear decision-trees on social media platforms expansion to ensure we grow responsibly according to organisational needs and target audience presence.
· Build meaningful measurement framework across platforms that serves the global strategy and optimises performance. Own the social analytics process, and be closely informed by analytics to share actionable insights.
· Work across marketing, communications, digital, media, and key global stakeholders to qualitatively grow Rosewood’s social community and customer base as we expand our global collections.
· Oversee strategy, creation, and distribution of social media content. This includes management of global social calendar and planning to ensure coverage across property to global moments, key campaigns, global festivities, brand opportunities etc.
· Collaborate with agencies, publishers, platforms and other partners to effectively build, execute and measure social media platform initiatives that connect with customers, maximise engagement, and creative sharing and advocacy.
· Work closely with Brand Services to determine content strategies across platforms, and test and learn initiatives across content forms that most effectively achieves our desired reach and engagement.
· Formulate and implement best practices, develop tools and mechanisms that provide opportunities to engage audiences, leverage the changing benefits of individual social media platforms, integrate community growth to benefit overall marketing activities.
· Be a positive mentor and colleague to direct and indirect teams to continuously improve the brand team across talent development, lean operations, efficient processes, and drive with a positive mindset.1
· Lead clear communications flow with internal stakeholders across corporate, region and properties with deep insights, sound judgement, industry know-how and a global view.
· Investigate new social technology and trends, and pursue new ways to reach key audiences.
· Oversee brands across Rosewood Hotel Group including Rosewood, The Carlyle, New World Hotels & Resorts, Asaya, Butterfly Patisserie.      

REQUIRED SKILLS
· Minimum 10 years of digital marketing experience and dedicated roles in social media, demonstrating success in an in-house business with experience in a leadership role
· High level of project management and cross-functional collaboration skills with ability to build relationships and trust across the organisation
· Ability to drive change and engagement
· Strong knowledge and understanding of social media platforms to drive campaigns, branding, and customer growth
· Highly curious person with strong background in analytics, consumer insights and behaviour, and market research
· Innovative - stays informed and reflective on marketing management and evolution of global social media platforms
· 30% travel needed, pending location. Required to work with EMEAC/Americas/APAC regions with a focus on EMEAC

About Us

Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.