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Senior Marketing & Communications Manager - Asaya

General Information

Hong Kong SAR
Hong Kong SAR
Rosewood Hong Kong
Spa & Wellness
Job Type
Full-time Permanent

Job Description

  • Responsible for communications, social media, public relations and partnerships for Asaya. In charge of managing external agencies representing Asaya to ensure consistency of messaging in line with the group’s overall brand marketing and communications strategy.
  • Develop and execute clearly defined end-to-end branding, PR/communications and partnerships programmes in a manner that strategically supports business growth.
  • Lead development and implementation of campaigns and initiatives ensuring consistency of brand messages, developing communications and 360-degree activation plans across key markets, and creating and tracking success metrics.
  • Lead the creation of an Asaya Sales and Marketing Plan on a quarterly and annual basis.
  • Responsible for managing and delivering the day-to-day marketing and communications activity for Asaya in line with the agreed Marketing strategy, to support the delivery of Asaya’s revenue targets
  • Manage the PR effort for Asaya HK & ensure effective liaison across the Asia agency network

  • Minimum 3 years experience in industry related or luxury facilities.  A background in fitness education and/or health related discipline is an asset
  • Required to speak, read and write English.  Able to communicate in Cantonese and Mandarin is preferred. Additional language is an asset
  • Must be able to endure various physical movements throughout the work areas, be available at times throughout work periods, and satisfactorily communicate with guests and co-workers to their understanding
  • Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up
  • A clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly and understand a guest’s service needs
  • Work cohesively with co-workers as part of a team and  able to work with minimal supervision

About Us

A culmination of the group’s differentiated approach to luxury hospitality, Rosewood Hong Kong is the newest global icon for Rosewood Hotels & Resorts®. At the epicentre of the Victoria Dockside arts and cultural district, Rosewood Hong Kong features 322 rooms and 91 suites in Rosewood’s high-residential style, including 18 specialty suites and 186 Rosewood Residences, designed to accommodate longer stays. A new centre of gravity on the Tsim Sha Tsui waterfront, Rosewood Hong Kong’s numerous bars and restaurants will create a vibrant gastronomic hub, showcasing unique concepts which convey Rosewood’s signature, innovative approach to intimate, casual and lively dining. The first urban outpost of Asaya will feature integrative wellness, fitness and spa facilities, debuting a unique gastronomic concept that emphasises wellbeing at its core.