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Director of Sales & Marketing

General Information

Country/Region
United States of America
Province/City
Santa Fe, NM
Location
Rosewood Inn of Anasazi
Department
Sales & Marketing
Job Type
Full-time Permanent

Job Description

We believe that life is made of many journeys: inspiration, wonderment, curiosity, or the simple joy of discovering something new every day. If you share the same sentiment, then this opportunity is for you.

Rosewood Inn of the Anasazi, A Rosewood Hotel, is seeking a Director of Sales & Marketing. This role is responsible and directs the overall Sales and Marketing operations of Rosewood Inn of the Anasazi towards the maximizing of revenues through sales, yield distribution, and communication strategies and through the consistent positioning of the Hotel within the guidelines established for the brand, ensuring brand clarity and integrity are always maintained.

Essential Duties and Responsibilities:

  • Actively participates in the Business Plan preparation with emphasis on driving the revenue objectives for Rosewood Inn of the Anasazi.
  • Develop an effective marketing plan, with clear objectives and sales goals per each business segment, towards the achievement of budget revenue targets.
  • Ensures all brand standards and values are maintained at all times within Rosewood Inn of the Anasazi and that deviations (if any) from the Visual Identity Manual are recorded and agreed upon by the Corporate Office.
  • Recommends and oversees the approved advertising and communications plan for Rosewood Inn of the Anasazi.
  • Directs and approves the overall travel plans of the S&M team to maximize coverage and revenue potential for Rosewood Inn of the Anasazi.
  • Takes a lead position in Rosewood Inn of the Anasazi’s weekly / monthly forecasting meetings, working closely with the revenue management team and devices strategies to achieve goals/targets.
  • Is conversant with revenue management and channel / distribution management, using these tools to effectively support decision making.
  • Establishes and reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
  • Regularly conducts and reviews the business performance and productivity with the team.
  • Optimizes the opportunities in driving business via all available channels / distribution avenues.
  • Maximizes and leverages the support from the Corporate Sales and Marketing team in pursuing business from key segments and manages accounts, including corporate RFPs and prospects for new business.
  • Actively participates in all relevant activities and programs within the New World Group and its subsidiaries such as New World Group and CTF VIP programs.
  • Drives sales and marketing initiatives and activities to optimize synergy amongst sister hotels on cross-selling. Such activities include joint sales calls, co-partnership, trade shows, exhibitions, client events, cluster or group-wide promotions etc.
  • Provides feedback through marketing intelligence, to better guide business decisions, both long and short terms.
  • Works closely with the Information Technology division to ensure system maximization as relates to Sales and Marketing and is aware of new trends in this area.
  • Works closely with Director of Food and Beverage to ensure marketing support to Food and Beverage promotional events and for the coordination of advertising needs.
  • Develops and maintains close working relationships with all Division Heads and is an active part of the senior management team.
  • Develops and updates policies and manuals, as related to the Division / Department, for implementation in the field while ensuring compliance with the same for consistency across the group.
  • Actively participates in and leads recruitment and talent development for the Division / Department, to meet both current and future needs.
  • Is a “Brand Ambassador” at all times and ensures brand integrity and clarity are always maintained.
  • Models the Corporate culture, vision, mission and core values at all times.

Required Skills:

  • Well-developed leadership competencies.
  • Strong organizer and planner, able to think long / short term.
  • Effective verbal and written communication skills.
  • Strong negotiation skills.
  • Ability to analyze, interpret, and extract trends from data and strategize outcomes.

Qualifications: 

Hotel Management Diploma / Degree, or equivalent Bachelor’s degree in the Marketing field, or equivalent work related experience.

Experience:

  • Over ten years progressive Sales and Marketing work-related experience, preferably in the hotel industry.
  • Over seven years in a management capacity is required, with a minimum of over three years in a Director of Sales position.
  • International or regional experience preferred.

About Us

An intimate world-class retreat, Rosewood Inn of the Anasazi celebrates the enduring creative spirit and traditions of the region's early Native Americans, the city's rich cultural heritage as an early Spanish establishment and its ongoing legacy as an artist colony. The name and interiors of this Santa Fe boutique hotel pay homage to the area's native Anasazi tribe, while the handcrafted textiles, paintings, carvings and baskets that make up the hotel's extensive art collection are a vivid blend of Native, Hispanic and Anglo influences. With the city's historic plaza just steps from the hotel doors, and popular destinations like Canyon Road, Taos and Bandelier National Park within driving distance, this sterling example of Santa Fe luxury hotels offers guests an experience that is uniquely New Mexican.