Brand & Content Executive
Job Description
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About the role:
We’re looking for a creative, detail-driven Brand & Content Executive to help craft marketing materials that strengthen our brand identity and drive awareness of our Club experience, activations and events.
In this role, you’ll support the delivery of compelling, on-brand content across digital and in-Club touchpoints, helping elevate our Members’ experience across club(s) in Hong Kong. You’ll collaborate closely with Membership, Events, F&B and Operations teams to ensure our private Member-facing and external communications are consistently aligned, polished and impactful.
What you will do:
- Own weekly and special menu production across outlets, writing, subbing, coordinating design and handling seasonal private event menus.
- Maintain and refresh brand assets, including private event, Bedroom and Membership brochures.
- Manage content and marketing calendars, supporting ideation and execution of the monthly content plan across EDMs, App, Instagram, in-Club materials and website.
- Upload and publish content to Member Portal and App, ensuring copy and visual assets follow the monthly calendar and brand standards.
- Consolidate monthly performance reporting across EDM, App and Instagram, and support basic CRM insights (trends, segmentation and personalised marketing opportunities).
- Support Brand & Content operations including vendor set-up, finance documentation, asset filing, and photoshoot briefing/coordination.
What you need to have:
- A confident communicator who can collaborate smoothly with multiple teams and stakeholders.
- Highly organised, detail-oriented, and thorough in task and timeline management.
- Strong writing and editing skills with a firm grasp of English grammar.
- Experience in copywriting and project coordination is a strong advantage.
- Comfortable juggling multiple priorities in a fast-paced environment while keeping quality high.
What our work culture looks like:
- Teams who are dedicated to excellence, innovation and getting results we can be proud of
- A leadership culture that genuinely cares about your professional development and well-being
- An open-minded family where everyone contributes, and every voice is welcomed
- A convivial community where having fun is a big part of getting the job done
About Us
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Carlyle & Co. is a new breed of landmark private members’ clubs; the ultimate destinations to connect, to be inspired and to live life to the fullest. Places with unrivalled live entertainment, the richest of cultural calendars and most stylish of backdrops. Home to a defining, unique and diverse community like no other, Carlyle & Co. handpicks individuals who value richness of character and liberated spirit over the influence of position or the will of wealth. The inaugural Carlyle & Co. opened its doors in Hong Kong in June 2021, with international openings to follow.