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KEY RESPONSIBILITIES

Digital Marketing Strategy & Execution

• Collaborate with the Director of Communications to develop and execute digital marketing strategies, encompassing e-commerce, digital, and B2B/B2C marketing initiatives for Rosewood Baha Mar and Rosewood Le Guanahani.
• Support the property's digital strategy across organic, paid search, display, and social media channels, ensuring alignment with brand standards.

Website & Content Management

• Manage and update content on rosewoodhotels.com, including copy, photography, and landing pages, working with corporate teams for consistency.
• Optimize online booking channels and website user experience for enhanced conversion.

Social Media Management (Rosewood Le Guanahani)

• Oversee the social media agency (e.g., OKCOOL) to ensure brand alignment.
• Develop annual content strategies with growth targets, providing insights on trends and ideation for new content.
• Coordinate photoshoots and manage assets, ensuring brand consistency and high-quality visuals.
• Track social media performance through monthly reporting and KPI analysis.

Email Marketing (EDMs)

• Coordinate the creation and deployment of Rosewood’s monthly EDMs and manage additional local campaigns as needed.
• Provide insights on trends to enhance email content and engagement.
• Optimize database management to improve audience targeting and engagement rates.

Paid Media Management (PMG)

• Oversee media spend to maximize ROI, managing assets and copy for campaigns across channels.
• Provide monthly performance reports and analyze metrics to refine strategies.
• Monitor Share of Voice (SOV) and online reputation to enhance brand visibility and perception.

Online Reputation Management

• Ensure guest feedback is actively managed and responded to on relevant platforms.
• Monitor and enhance SOV, supporting Rosewood Baha Mar and Rosewood Le Guanahani's digital presence and reputation.

Campaign & Promotion Management

• Develop and execute local promotions and campaigns to support food & beverage, weddings, spa, and events.
• Collaborate with multiple property teams (operations, catering, sales) to align digital efforts with broader business objectives.

Additional Support

• Contribute to other marketing initiatives, including public relations, partnerships, media communications, and collateral development.
• Maintain the property’s marketing calendar and image library, ensuring resources are up to date and accessible.

CRITICAL SKILLS & QUALIFICATIONS

• Minimum of three years in digital marketing, with experience in luxury or hospitality preferred.
• Proficiency with content management and email marketing platforms; experience with Adobe AEM, Photoshop, and InDesign is advantageous.
• Bachelor’s degree in business, marketing, communications, or related field.
• Strong communication, writing, and presentation skills, with an eye for detail and creativity in design.
• Ability to work cross-functionally across property teams, including operations, catering, and sales.
• Skilled in data analysis and able to provide actionable recommendations in collaboration with digital agencies.