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OUR PURPOSE AND CULTURE

We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.

As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place.

THE TEAM

You will be part of the Brand team, a global collective focused on shaping and expressing the Rosewood brand through compelling storytelling and visual identity. Reporting directly to the Chief Brand Officer, you will collaborate closely with brand marketing, communications, digital, CRM, and social media teams, as well as regional and property-level stakeholders.

YOUR ROLE

As ‘Director, Content, Global’ you will lead the strategic direction, planning, and execution of content initiatives that elevate Rosewood’s brand presence across all channels. You will shape the voice and narrative of the brand, ensuring consistency and excellence in storytelling and visual cohesion. Managing a global team of content professionals, you will drive innovation, enhance guest engagement, and reinforce Rosewood’s position as a leader in luxury hospitality.

HOW YOU’LL MAKE THE PLACE

• Lead the strategic planning and execution of content across all brand channels, ensuring alignment with Rosewood’s tone of voice and visual identity.
• Oversee content creation for Brand.com and property websites, ensuring resonance with target audiences.
• Develop long-lead editorial strategies that support regional relevance and lifestyle positioning.
• Manage a global team of content professionals, fostering collaboration and high performance.
• Establish content guidelines and training programs to ensure quality and consistency.
• Collaborate with the Art Director and regional teams to build a compelling image bank and digital asset library.
• Partner with Brand Marketing & Communications to identify strategic content partnerships.
• Monitor content performance metrics to inform future strategies and best practices.

COULD THIS BE YOU?

• You bring proven experience in content strategy and brand storytelling within a luxury or lifestyle brand, and you connect deeply with diverse teams and audiences.
• You’re a strategic thinker who translates brand vision into actionable content plans, always keeping the guest experience at the heart of your work.
• You lead with integrity and influence, guiding cross-functional creative teams with clarity and purpose.
• You’re fluent in editorial direction and digital content systems, and you adapt quickly to changing trends and technologies.
• You manage budgets and production workflows with precision, always driving for excellence and innovation.
• You’re passionate about building capable, diverse teams and empowering others to grow and succeed.

OUR COMMITMENT TO YOU

At Rosewood Hotel Group, your voice is heard – and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them – and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.