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• Provide strategic marketing communications plan to support sales and marketing objectives, including budget and metrics.
• Liaise effectively and maintain mutually beneficial relations with corporate brand.
• Administer the annual advertising budget.
• Supervise/implement print, broadcast and online advertising.
• Administer barter advertising arrangements.
• Create and control the hotel’s collateral and image items.
• Supervise the production and quality of all displays and temporary signage in hotel public areas.
• Act as hotel spokesperson to the media.
• Nurture close and productive relationships with local print, broadcast and online media, encompassing lifestyle, business, trade and news categories. Responsible for responding to and fulfilling all media inquiries promptly and in keeping with the highest professional PR standards.

New World Makati Hotel is a deluxe hotel located directly across Greenbelt, the country's first lifestyle shopping center, featuring stylish bars and restaurants, upscale boutiques, a lush tropical park and a modern museum right in the heart of the financial and commercial district of Makati. The hotel is nine kilometers from the Ninoy Aquino International Airport and within steps of many embassies as well as Manila's top business addresses and upscale shopping venues.