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Job Summary

The Leisure Sales Manager is responsible for driving top-line revenue through the acquisition, development, and retention of leisure business across key markets. This role focuses on cultivating strategic relationships with luxury travel advisors, consortia partners, wholesale partners, high-net-worth clientele, and leisure agencies to position the resort as a preferred destination within the ultra-luxury Caribbean landscape. 

As a brand ambassador, the Leisure Sales Manager represents the resort with elegance, market intelligence, and commercial discipline — ensuring alignment with brand standards, revenue strategy, and long-term growth objectives. 

Essential Duties & Responsibilities

• Develop and execute a comprehensive leisure sales strategy aligned with annual revenue goals and ADR targets 
• Manage and grow relationships with luxury travel advisors, consortia key accounts and high-producing agencies 
• Identify and pursue new business opportunities within key feeder markets, recognize ongoing and adapting trends, and assist in driving sales strategy. 
• Drive group opportunities through the leisure segment, by identifying travel agency partners which specialize in group business. Secure bookings, and develop contracts when needed. 
• Conduct proactive sales calls, virtual presentations, and in-person client meetings 
• Represent the resort at trade shows, roadshows, client events, and industry conferences, frequent travel needed. 
• Organize and execute familiarization trips (FAMs) and site inspections for travel partners 
• Maintain accurate account activity, production tracking, and pipeline management within CRM systems 
• Negotiate preferred agreements and ensure rate integrity in alignment with revenue strategy 
• Partner with Marketing to support campaign launches, digital initiatives, and advisor communications 
• Analyze market trends, competitive positioning, and production reports to adjust strategy accordingly 
• Assist with preparation of monthly reports and annual budget documentation 
• Support luxury villa and high-end accommodation sales through targeted outreach 
• Ensure seamless handover of confirmed bookings to Reservations and Operations teams 
• Maintain in-depth knowledge of the resort’s accommodations, experiences, culinary offerings, and sustainability initiatives

Standard Responsibilities

Account Management & Business Development 

• Manage and grow a portfolio of luxury consortia and preferred partner accounts (e.g., Virtuoso, Signature, Ensemble, etc.). 
• Conduct strategic sales calls (virtual and in-person), trade events, and luxury roadshows in key domestic and international markets. 
• Cultivate strong relationships with top luxury travel advisors and agencies through proactive engagement and personalized follow-up. 
• Identify leisure partners with strong group opportunities.  
• Organize and host site inspections, familiarization trips (FAMs), and client entertainment experiences.

Market Strategy 

• Identify and penetrate emerging luxury feeder markets and emerging trends. 
• Monitor competitive landscape, industry trends, and pricing strategy to maintain positioning within the luxury set. 
• Develop and execute annual leisure sales strategy aligned with overall commercial goals (ADR, RevPAR, and market share growth)

Brand Representation 

• Act as a refined and knowledgeable ambassador for the resort’s luxury positioning and Caribbean sense of place, understanding the resorts fully. 
• Translate the resort’s narrative — sustainability initiatives, culinary experiences, villa offerings, wellness programming, and curated guest journeys — into compelling sales storytelling. 
• Ensure all messaging aligns with brand standards and luxury expectations.

Collaboration & Cross-Functional Alignment 

• Partner with Marketing on targeted campaigns, promotions, and collateral development. 
• Work closely with Reservations and Guest Services to ensure seamless service delivery for leisure clients. 
• Identify key arrivals with guest services team. 
• Participate in weekly commercial strategy meetings, providing updates on pace, production, and pipeline opportunities. 
• Develop and organize site inspection and familiarization trip itineraries with on site team members.

Reporting & Administration

• Track account performance and production metrics. 
• Maintain accurate CRM records and forecasting reports. 
• Prepare monthly and quarterly performance analysis for leadership review. 
• Manage sales budget, including travel and entertainment expenses, responsibly and strategically.

Qualifications

Qualifications & Experience 

• Minimum 3–5 years of luxury hotel/resort sales experience, preferably within a Caribbean or resort destination. 
• Proven track record of driving leisure revenue in the luxury segment. 
• Strong relationships within the luxury travel advisor community. 
• Deep understanding of consortia programs and luxury distribution channels. 
• Experience with CRM systems and sales reporting tools.

Competencies & Attributes 

• Polished, professional presentation and exceptional communication skills. 
• Strategic mindset balanced with hands-on execution. 
• Commercially astute with strong analytical capability. 
• Relationship-driven and highly collaborative. 
• Ability to travel domestically and internationally as required. 
• Passion for hospitality, sustainability, and delivering exceptional guest experiences.

What Success Looks Like 

• Growth in qualified and wholesale leisure revenue at strong rate integrity. 
• Expanded advisor engagement and preferred partner production. 
• Elevated brand visibility across priority luxury markets. 
• Strong internal alignment between Sales, Revenue, and Marketing.  
• Driving sales for marketing driven initiatives. 
• Team revenue goals achieved at year end.