Rosewood Hotel Group 主页

IMPACT OF THIS ROLE

Rosewood Hotel Group is looking for a Manager, Social Media, to help guide best-in-class social media management across our organization. This role will support the Director, Social Media and Senior Manager, Social Media, to drive the global social media marketing efforts and deliver Rosewood’s central identity and global community growth across complex and dynamic platforms that carry many cultural nuances.

Essential Duties and Responsibilities – (Key Activities)

• Assist with the development of social media marketing strategies and plans to ensure social media is effectively integrated into marketing and paid efforts, also leveraging potential earned and owned media opportunities through platform native best practices.
• Work across marketing, communications, digital, media, and key global stakeholders to qualitatively grow Rosewood’s social community and customer base as we expand our hotel collections globally.
• Manage the social media channel ecosystem at Rosewood using the global reporting and analyzing tools. Prepare the monthly reports with actionable insights and recommendations for ongoing content and strategies which speak to the global KPI’s that can be distributed with ease at brand and property level.
• Stay up-to-date with platform trends, algorithm changes, and emerging social media technologies.
• Act as the guardian for the global social media infrastructure prioritizing data and account hygiene across platforms such as Meta and Emplifi for the global collection.
• Collaborate with agencies, platforms and other partners to continue to strengthen our social media ecosystem.
• Manage the proactive community management with timely response rates developing new and innovative ways to connect with our digital community.
• Manage the accounts & management of contracts and deliverables for development of social media campaigns with partners.
• Support with the ideation of innovative social media first campaigns that provide brand positioning and leverage growth targets, sharing and advocacy.
• Develop a positive learning culture for properties, providing training materials, guidance and toolkits to support property’s social media strategies including owned, earned and paid.
• Assist with crisis communications protocol across social media channels alongside key stakeholders to ensure protocol is followed and brand reputation is protected.
• Formulate and implement best practices, develop tools and mechanisms that provide opportunities to engage audiences, leverage the changing benefits of individual social media platforms, integrate community growth to benefit overall marketing activities. 
• Be a leader to continuously improve marketing function across talent development, lean operations, effective processes, tools and techniques.

Others

While this job description is intended to be an accurate reflection of the duties involved in this position, the Company reserves the right to add, remove or alter duties when business need dictates.

Required Skills

• Previous experience in social media required.
• Excellent computer skills, including MS PowerPoint, Microsoft Teams, Excel and Word.
• Highly organized and detail oriented. 
• Ability to meet deadlines.
• Works well under pressure. 
• Fluent native speaker including verbal and written English.
• Meticulous at organization and good at writing and communicating.

Rosewood Hotel Group aspires to be a global powerhouse in luxury, travel and lifestyle. The group is comprised of four inspiring brands – Rosewood Hotels & Resorts®, New World Hotels & Resorts®, Asaya and Carlyle & Co. Its combined hotel portfolio consists of 54 hotels in 23 countries with nearly 32 new properties currently under development. The group’s expansion is distinguished by its approach to creating strong, modern, and differentiated brands, its focus on design and innovation, and a commitment to a bespoke and personal approach to hospitality.