Rosewood Hotel Group 主页

Job summary:

Are you a creative storyteller with a passion for luxury hospitality? We are seeking a dynamic and strategic Social Media Manager to lead the online presence for our prestigious cluster of hotels and F&B outlets. In this role, you will be the brand champion in the digital space, crafting engaging content, building vibrant communities, and driving our online reputation to new heights.

The role of Cluster Social Media Manager, under the leadership of the Cluster Director of Marketing Communications is to promote awareness of the brand image on all social media channels; including but not limited to reputation management on all digital platforms, to ensure that Rosewood Bangkok, Rosewood Luang Prabang and Rosewood Phuket (further known as “The Cluster”) are correctly positioned as ultra-luxury hotel products, inclusive of all their facilities, in line with the strategic direction of Rosewood Hotels and Resorts.

Maintain an excellent hotel and professional reputation in the eyes of the media, the public, the owners, the guests and the hotel associates.

Core Responsibilities

Social Media Strategy & Planning

• Plan, develop and execute a comprehensive social media strategy and editorial calendar for all organic and paid content across the cluster's hotels and F&B social media channels, based on Brand guidelines (photo & video) and copy (tone of voice).

·         Follow long-range objectives aligned with yearly marketing KPIs (e.g., engagement rate, follower growth, web traffic and net revenue) and devise strategies to achieve them.

·         Stay ahead of social media trends, platform updates, and emerging technologies to continuously optimize content strategy and performance.

·         Conduct regular performance analysis and social media audits, delivering insightful monthly reports to property and corporate stakeholders.

·         Monitor competitor activity and industry trends to identify opportunities for innovation and differentiation.

Content Creation & Curation

• Lead the creation and curation of compelling, on-brand content (photo, video, and copy) that aligns with Rosewood's brand guidelines and distinctive tone of voice.
• Plan, coordinate, and execute lifestyle photoshoots and video filming from concept to completion, managing stakeholders including photographers, videographers, models, and casting agents.
• Negotiate contracts with video makers, photographers and models for content creation, usage rights, and talent agreements.
• Maintain and organize a central digital content library and a database of Key Opinion Leaders (KOLs).

(A hands-on approach to creating native content, including strong photography and videography skills, is highly desirable.)

Community & Online Reputation Management

• Serve as the voice of our brands online, managing all community interactions with a professional, timely, and on-brand tone (responses within 24 hours on working days).
• Monitor and respond to comments, messages, reviews, and inquiries across all social media and review platforms.
• Proactively manage our online reputation by identifying and addressing relevant guest comments (positive or negative) to foster brand loyalty and customer satisfaction.
• Collaborate with the wider marketing team to support media relations outreach and other activities that bolster the properties' online reputation including website content management.

Paid Social & Campaign Management

• Manage the strategy and execution of paid social media advertising campaigns to support F&B, weddings, spa, rooms, and conference objectives.
• Oversee budget allocation, audience targeting, A/B testing, and campaign optimization to maximize ROI.

• Ensure all paid advertising aligns perfectly with the brand voice and aesthetic standards.

·         Provide measurement of the impact of online presence to the hotel’s overall business, including social media engagement and results, to be presented in monthly reports to properties and corporate team.

Influencer Marketing & Collaborations

• Develop and manage a robust influencer marketing program to amplify brand reach and engagement.
• Identify, vet, and build relationships with relevant KOLs, influencers, and brand ambassadors.
• Lead all aspects of KOL collaborations, from outreach and negotiation to managing contractual obligations and content deliverables.

Required Skills & Qualifications

Experience & Education:

• Bachelor's degree in Marketing, Communications, Hospitality, Design, or a related field.
• Proven track record of developing and implementing successful social media strategies and campaigns, preferably within the luxury hospitality, lifestyle, luxury or a related industry.

Technical Skills:

• Expert proficiency with social media management platforms (e.g., Meta Business Suite, Emplifi, Facebook, Instagram, LinkedIn).
• Strong working knowledge of Microsoft Office Suite and Mac applications.
• Knowledge of Adobe Creative Suite (particularly Photoshop) is highly preferred to support with image and film post-production when needed.
• Proficiency with social media analytics and reporting tools.

Core Competencies:

• Exceptional Communicator: Fluent in both English and Thai (written and verbal). Excellent internal and external communication skills are essential.
• Creative Storyteller: A keen eye for aesthetics and the ability to develop engaging content that resonates with a luxury audience.
• Strategic & Analytical: Ability to analyze data, derive actionable insights, and make data-driven decisions to improve performance.

• Highly Organized: Meticulous attention to detail, speed, and accuracy. Proven ability to prioritize tasks, plan in advance, manage multiple projects in a fast-paced environment, and follow through on deliverables.
• Collaborative Team Player: Works cohesively with colleagues and stakeholders at all levels, with the ability to work independently with minimal supervision.
• Problem Solver: A clear thinker who remains calm under pressure and uses good judgment to resolve issues effectively.

Personal Attributes:

• Brand Champion: Acts as a passionate advocate for the Rosewood brand.
• Professional Presence: Embodies the highest standards of professional grooming and presentation, in keeping with Rosewood guidelines.
• Maintains strict confidentiality of guest and hotel information