Director of Communications
工作描述
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We are looking for a creative Director of Communications to join our team at Rosewood Schloss Fuschl. You will play a pivotal role in shaping the hotel’s narrative, elevating its global visibility, and protecting its esteemed reputation. This leader drives strategic communications with a focus on storytelling rooted in Austrian culture, craftsmanship, and the legacy of Schloss Fuschl.
Key expectations:
- Develop and execute an annual communications strategy that reflects the unique identity of Rosewood Schloss Fuschl and aligns with Rosewood’s brand philosophy of A Sense of Place®.
- Elevate the hotel’s positioning through curated storytelling around wellness, gastronomy, nature, culture, and the castle’s historic heritage.
- Serve as the guardian of the hotel’s voice, ensuring all messaging is refined, authentic, and globally consistent.
- Cultivate strong relationships with top-tier media across luxury, travel, culture, lifestyle, gastronomy, and business segments.
- Oversee and evolve the digital narrative of Rosewood Schloss Fuschl across social channels, ensuring storytelling that reflects the beauty of the property and its surroundings.
- Curate high-quality visual and written content that captures the hotel’s craftsmanship, culinary artistry, and guest experiences.
- Lead the creation of all communication materials including press releases, media kits, fact sheets, newsletters, and brand stories.
- Drive communication strategies around on-property events, culinary showcases, seasonal activations, and cultural programming inspired by Salzburg and the Salzkammergut region.
Profile:
- Previous experience in a comparable role in luxury hospitality or high‑end lifestyle brands, including leadership of PR/digital teams
- Proven success generating tier‑one coverage and leading complex, cross‑functional campaigns
- Sophisticated writing/editing skills; impeccable taste and visual judgement
- Expertise in social platforms, CMS, analytics tools; comfortable with data‑driven decision making
- Ability to translate vision into clear plans and anticipates market shifts
Benefits:
- 25 days of paid annual leave, plus paid public holidays
- An extra day off to celebrate your birthday
- Comfortable Associate Accommodation
- Complimentary meals in our associate dining restaurant
- Public transportation ticket provided
- Exciting career development and growth opportunities
- 12 complimentary room nights and exclusive food & beverage discounts worldwide
- Special Friends & Family rates at Rosewood Hotels & Resorts globally
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Rosewood Schloss Fuschl has opened in July 2024 and is idyllically situated on the banks of Lake Fuschl, the graceful, historic property is reminiscent of a fairytale castle and has been welcoming illustrious guests for centuries. The reimagining of this 15th century landmark cements Rosewood's status as a meticulous and caring guardian of some of the world’s most iconic heritage buildings which have been thoughtfully restored to former brilliance. In keeping with our A Sense of Place® guiding concept, we are committed to protecting the property's deep heritage while modernizing the resort experience in a celebration of both old and new. Surrounded by mountains and forests, Rosewood Schloss Fuschl is only a short distance away from picturesque Salzburg, and will feature 98 guest rooms, including 46 suites and six chalets, as well as be home to world-class restaurants and lounges, Asaya, Rosewood's integrative well-being concept, with indoor and outdoor swimming pools.