Rosewood Hotel Group Startseite

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Content Planning & Brand Storytelling: Drive the creation and management of engaging, on-brand content across Instagram, website, and digital channels, ensuring alignment with Rosewood Hong Kong’s identity and campaign objectives.
• End-to-End Content Production: Lead photo and video shoots from concept to execution, including mood boards, creative briefs, scheduling, budgeting, and coordination with the Corporate Brand Team and external talent.
• Social Media & Localization: Develop impactful social content for Instagram while adapting and optimizing content for Mainland China platforms (RED and WeChat) in line with local trends and audience preferences.
• Cross-functional Collaboration: Partner with PR, F&B, Wellness, Retail, Rooms, and Corporate teams to deliver tailored, high-quality content that supports business unit goals and ensures brand consistency.
• Stakeholder & Asset Management: Manage relationships with internal and external stakeholders (influencers, creators, vendors), oversee contracts and usage rights, and maintain well-organized, accessible content assets on platforms such as Picasso and OneDrive.

REQUIREMENTS

• Minimum of 3 years’ experience in content planning, preferably within an agency, in-house team, or media environment.
• Strong expertise in Instagram channel management and a solid understanding of brand content planning.
• A degree in Marketing, Communications, and/or a related discipline is preferred.
• Self-motivated, and equipped with a keen aesthetic sensibility
• Proficiency in social media channels and publishing is essential. Knowledge of photography, photo editing, and simple video editing and hands-on experience in shooting videos with iPhone is a strong advantage.
• Excellent written and verbal communication skills in both English and Chinese (Cantonese and/or Mandarin), or native-level proficiency in English

A culmination of the group’s differentiated approach to luxury hospitality, Rosewood Hong Kong is the newest global icon for Rosewood Hotels & Resorts®. At the epicentre of the Victoria Dockside arts and cultural district, Rosewood Hong Kong features 322 rooms and 91 suites in Rosewood’s high-residential style, including 18 specialty suites and 186 Rosewood Residences, designed to accommodate longer stays. A new centre of gravity on the Tsim Sha Tsui waterfront, Rosewood Hong Kong’s numerous bars and restaurants will create a vibrant gastronomic hub, showcasing unique concepts which convey Rosewood’s signature, innovative approach to intimate, casual and lively dining. The first urban outpost of Asaya will feature integrative wellness, fitness and spa facilities, debuting a unique gastronomic concept that emphasises wellbeing at its core.