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ROSEWOOD MAYAKOBA

JOB DESCRIPTION

Position:                   Digital Marketing Manager

Working Group:     Sales and Marketing

Workplace:              Rosewood Mayakoba

Division:                   Sales & Marketing

Reports to:               Cluster Director of Sales & Marketing and Cluster Director of Communications &

         Marketing

Responsible for:      Marketing and Communications Coordinator

SCOPE

The Digital Marketing Manager is responsible for initiating and implementing marketing strategies to promote revenue growth and generation in the resort's continuing effort to deliver outstanding guest service and financial profitability. Strategically activate key marketing messages and promotions across both print and digital platforms, including website (brand and third- party), email, paid search, SEO, display, mobile and social to drive awareness and grow e-commerce revenue.  This is a preferably property-based position at Rosewood Mayakoba, Riviera Maya, or remote within Mexico.

   
DUTIES AND RESPONSIBILITIES

·           Develop and execute marketing strategies that align with the hotel’s business goal with collaboration from Director of Sales and Marketing. This includes managing campaigns across various digital channels including email, search engines and display advertising for B2B and B2C marketing initiatives.

·           Manage Paid Marketing agency with assistance from DOSM for all paid campaigns in areas of Paid Search, Meta, Programmatic, Display, and Paid Social.  Maximize investment and report on performance of digital marketing campaigns and assess performance against key KPIs for the hotel.

·           Manage website updates and content on rosewoodhotels.com, including copy, photography, landing page updates and overall UX/UI, working closely with property team while ensuring brand alignment.

·           Create email marketing campaigns for the hotel and relevant outlets. This includes developing messaging and creative content that supports business needs and aligns with the brand identity, determining overall strategy for targeting/segmentation and measurement.

·           Manage graphic design agency, in conjunction with Community Manager, to develop various promotional and collateral materials for use across print, digital, and owned channels.

·           Collaborate with cross-functional teams and agency partners to stay up to date with emerging digital trends and technologies, as well as best practices that will complement the hotel’s goals of driving revenue and navigating challenges with demand.

·           Responsible for proposing and implementing marketing strategies to promote revenue growth

·           Act as the lead on Rosewood Elite website, ensuring all information, promotions and photography are accurate and refreshed bi-monthly

·           Ensure resort photography is up to date across all platforms and that it adheres to Rosewood’s visual identity standards. Collaborate with and support Director of Communications and Marketing on property photo and video shoots.

·           Work with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites

·           Act as the lead contact with the Corporate Digital Marketing & eCommerce team for Rosewood Mayakoba

·           Develop and maintain knowledge of market trends, competition and customers

·           Contribute to the annual marketing plans and budget process, and maintain expenses within the budgeted guidelines

·           Maintain a respectful working relationship with on-property colleagues and facilitate flow of communication between marketing and operations departments

·           Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross marketing. Build relationship with Sales/Marketing counterparts from Regional Sales Office and sister hotels to relay leads and requests.

·           Prepare and submit timely monthly reports to Regional Director of Sales & Marketing

·           Participate in scheduled sales and/or marketing meetings, training and other strategy related meetings as required

·           Manage hotel online presence of hotel, including images and content, on rosewoodhotels.com owned channels and partner sites (CVent, Virtuoso, Elite, OTAs, etc.), ensuring alignment with the Hotel’s positioning, storytelling and business objectives.

·           Assist with Influencer and Media on-property experiences, itineraries, and events, with oversight from Director of Communications & Marketing

·           Assist with the organization, publicity, and execution of PR events and activations on and off property, with oversight from Director of Communications & Marketing

·           Assist with tracking coverage and reporting on KPIs

·           All other duties as required

Skills and Abilities:

·            Four years of digital/e-commerce experience; previous experience with a luxury/hospitality brand preferred.

·            Strong copy-writing skills as it relates to brochure text, direct email campaigns, sales promotional material and resort promotions/advertising

·            Knowledge of content management and email marketing platforms; previous experience using Adobe AEM platform, or similar, and Photoshop/InDesign preferred.

·            Bachelor’s degree in business/marketing/communications or related discipline.

·            Excellent English and Spanish writing, communication & presentation skills with the ability to interpret and adhere to brand standards.

·            An eye for design and creativity to position the hotel across digital platforms and proactively implement brand-led creative guidelines.

·            Ability to work cross-functionally across multiple teams on property including operations, catering, and sales.

·            Ability to manage strategy and analyze data with key recommendations from digital agency, as well as other agency partners.

·            Knowledge of the digital marketing landscape, including website, email, paid search, SEO, display, mobile and social

·            Preferred proficiency with analytics and design platforms such as Adobe Analytics and Adobe Photoshop

·            Ability to communicate customer needs and resolve complaints independently

·            Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel, Opera, and Salesforce

·            Perform job functions with attention to detail, speed and accuracy

·            Prioritize, organize and follow-up on all actions

·            Be a clear thinker, remaining calm and resolving problems using good judgment

·            Follow directions thoroughly and can work independently with minimal supervision

·            Work cohesively with co-workers as part of a team

·            Maintain confidentiality of guest and client information and pertinent hotel data

Travel Requirements:

·        Limited travel

Physical Demands:

·        Reaching, bending, pushing, pulling, twisting, lifting, and climbing.

·        Have frequent need to perform standing and walking activities related to inspecting property.

·        Constant need to perform the following physical activities: grasping, turning, finger dexterity.

·        Occasional need to stand for long periods of time.

·        Lifting/carrying up to 10 lbs. frequently and 25 lbs. occasionally.

·        Higher weight threshold may apply when traveling with luggage.

·        Vision requirements: constant need to view small print.

·        Frequent need to see small details and things clearly beyond arm's’ reach.

Document Addendum

Job descriptions are only valid with this addendum page; signed by authorized Management only and according to authorized levels below. This job description will be reviewed on a regular basis to incorporate any new responsibilities, which reflect the business requirements.

I____________________________ understand and agree to the above job description (two pages earlier). Also, as Rosewood Mayakoba policy is the responsibility of every employee to teach every employee to help them achieve their maximum capacities to learn and accept, to make progress and improve personal skills, resulting in the maximum guest satisfaction.

____________________________                                 __________________________

Employee Signature                                                                         Date


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Employee Name

Since its grand opening in 2008, Rosewood Mayakoba beckons guests in search of the ultimate escape. Inspired by Mayan traditions, this 620-acre resort enclave sits along a mile‐long arc of white Caribbean sand, nestled just north of the picturesque waterfront town of Playa del Carmen. Designed to blend harmony with natural landscapes, Rosewood Mayakoba is an oasis of luxury offering 129 suites with private plunge pools, garden showers, individual docks and the finest modern design and details. For further peace of mind, the resort is built to abide by the highest of eco-standards, offering indulgence with awareness, and has received the Rainforest Alliance Certification. Rosewood Mayakoba takes guests on an exclusive trip of a cultural immersion. From the ruins of Mayan civilization to the lush natural landscape, Riviera Maya is the perfect destination for art lovers and culture buffs. For fashionistas, shopping in Playa del Carmen and Cancun promises a luxurious and fun experience. Scattered along gilded avenues are the authentic markets that showcase an impressive mix of only the best Mexican handicrafts and silverware.