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Social Media Marketing (Part-Time)

Informations

Pays/région
États-Unis d'Amérique
Province/ville
Dallas, Texas
Lieu
Rosewood Mansion on Turtle Creek
Service
Ventes et marketing
Type de poste
Permanent à temps plein

Description

Job summary -
This position supports the marketing team with the administration of social media channels and content marketing strategy. This position will be responsible for creating original text and video content, managing posts, engaging, and responding to our followers; ensure that all communication platforms adhere to Rosewood’s brand guidelines and support the marketing and communication goals. Candidate will have excellent communication skills and be able to express our brand’s views creatively and with the brand’s tone of voice. Daily communication with the marketing team and relevant departments throughout the property to assist with on-site content efforts including photo/video shoots.

Essential Duties and Responsibilities – (Key Activities)
The following are specific responsibilities and contributions critical to the successful performance of the position:
• Oversee the social media accounts and community management for Rosewood Mansion on Turtle Creek and its outlets including content calendar development, copy approval, imagery curation and monthly reporting
• Prepare and execute strategic social campaigns to support the overall business goals of the property
• Generate, edit, publish and share impactful and compelling social media content on weekly basis that increases engagement with our audience, consistently delivering on-brand voice posts across targeted social platforms working closely with key internal and external stakeholders
• Maintain online relations with customers by replying to social media messages and reviews
• Support influencer marketing by sourcing influencers for content creation (evergreen and campaign focused)
• Own research, outreach and brand relationships with partnership opportunities for social first giveaways
• Develop a reporting process that includes weekly, monthly, quarterly, and annual reporting for social media campaigns to implement optimizations for performance
• Collaborate with DOSM and Marketing Comms Manager on paid social media campaigns
• Coordinate all content creation photo and video shoots, including pre planning sessions with marketing and operation team members. Be onsite during production to oversee content creation efforts.
• Work closely with the Guest Relations team to create memorable experiences and personal touches for high-profile guests/content creators/influencers to promote social posts and positive press
• Stay up to date on new social media tools and best practices, identifying ways for the hotel to be at the forefront of social media trends
• Identify, recommend, and act upon any potential marketing opportunities that create a positive market profile or potential revenue
• Attend staff and management meetings as needed
• Prepare and submit timely monthly reports, participate in scheduled sales and or marketing meetings
This list of essential functions is not exhaustive and may be supplemented as necessary.
 
Experience -
• 5-7 years Marketing and/or Public Relations experience
• Hospitality industry experience helpful

General Skills -
• Must be able to perform job functions with attention to detail, speed and accuracy; prioritize, organize and follow-up; be a clear thinker, remaining calm and resolving problems using good judgment; follow directions thoroughly; understand a guest’s service needs; work cohesively with co-workers as part of a team; work with minimal supervision; maintain confidentiality of guest information and pertinent hotel data.

Required Skills
• Excellent written and verbal communication skills
• Analytical and multitasking skills
• Ability to perform job functions with attention to detail, speed and accuracy
• Be a clear thinker, remaining calm and resolving problems using good judgment
• Work cohesively with co-workers as part of a team

Qualifications
• Must have strong organizational and project management skills, as well as attention to detail
• Firm grasp on various marketing platforms, channels, and best practices
• 3+ years experience in social media management preferably at an agency
• Self-motivated demonstrating a high level of initiative and proven ability to work on multiple projects in a fast-paced environment,
• prioritizing appropriately
• Familiar with graphic design platforms
• Knowledge in photography and brand identity guidance

Education or Certification -
• Degree in Public Relations, Journalism, Communications, Marketing, or related field.

Language -
• Required to speak, read and write English.

Physical Requirements
• Must be able to endure various physical movements throughout the work areas, reach up and down, remain stationary at times throughout work periods, lift up to20 pounds, and satisfactorily communicate with guests and co-workers to their understanding.
 
Others –
• While this job description is intended to be an accurate reflection of the duties involved in this position, the company reserves the right to add, remove or alter duties when business need dictates.

À propos de nous

One of the most romantic hotels in Dallas, Rosewood Mansion on Turtle Creek® retains the intimate ambience of the private residence it once was. Meticulously restored interiors and impeccable service, attentive associates and thoughtful amenities make it an icon among Dallas luxury hotels. For decades, the Mansion Restaurant has been acclaimed as one of the best restaurants in Dallas for fine dining. A proud tradition of culinary excellence is at the heart of all dining experiences at Rosewood Mansion on Turtle Creek, which also presents guests with options for al fresco and in-room dining.