Rosewood Hotel Group Trang chủ

ABOUT OUR DEPARTMENT / TEAM

The sales and marketing team is the external representation of the hotel, serving as a bridge between the potential clients and the operations.

The ultimate goal is to convert the potential into revenue for the entire property.

Sales and Marketing is made of four areas working closely together: communications, sales (general), event sales and room reservations. The team is led by the director of sales and marketing.

THE IMPACT OF THIS ROLE 

Generates revenue for all areas of the hotel.

KEY RESPONSIBILITIES

Sales Activities

·             Oversees the day-to-day function of the sales team

·             Responsible for the events sales effort to achieve budgeted room night and revenue goals.

·             Responsible for the revenue sales for the group segment to meet budgeted room night and revenue goals, in conjunction with Sales and Events managers.

·             Solicit new and develop existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections, webinars, and written communication.

·             Prepare correspondence to customers, internal booking reports and file maintenance.

·             Participate in scheduled sales meetings, pre-event meetings, training and other sales strategy related meetings as required.

·             Develop & maintain knowledge of market trends, competition, and customers.

·             Responsible for conducting site inspections, and coordinating, orchestrating, and hosting property and area familiarization trips and activities.

·             Professionally represent the hotel in community and industry organizations and events.

·             Manage the preparation and standard of proposals and agreements for each market segment with their respective managers

·             Maintain and further develop SFDC database. Ensure that accounts are rated according to Rosewood Hotels & Resorts coding system.

·             Develop promotions and sales campaigns for implementation in each market for key accounts, as guided by the Director of Sales & Marketing.

·             Responsible for the strategy and annual RFPs for the negotiated market segment, to achieve revenue growth year-over-year, with the support of the Director of Sales & Marketing.

·             Responsible for the strategy and tactics for the group segment, with the support of the Director of Sales & Marketing.

·             Coach, mentor, and support managers and sales coordinator in weekly one-on-one meetings and discuss continued strategy and tactics for gaining business.

·             Assist managers in the development of S.M.A.R.T plans and review weekly with each manager.

·             Review progress to goal attainment on a scheduled basis. Assist Director of Sales & Marketing in monthly reviews with Sales Managers.

·             Assist Director of Sales & Marketing with budget preparation.

·             Assist Director of Sales & Marketing with annual goal setting.

·             Contribute to the annual marketing plan preparation.

·             Maintain expenses within the budgeted guidelines.

·             Key liaison between sales and events department and on property colleagues and facilitate flow of communication.

·             Assist DOSM and the team with marketing tools/collateral for all segments. Monitor scheduled direct mail efforts.

·             Participate in weekly GRC review and forecast meetings.

·             Oversee sales blitzes in assigned market segments with Regional Sales Office and sister properties. Organize, and participate in familiarization trips from key client base.

·             Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross selling. Build relationships with sales counterparts from Regional Sales Office and sister hotels to relay leads and requests. Communicate need period dates and respond promptly to all leads.

·             Prepare and submit timely monthly reports to the Director of Sales & Marketing. Recognize and include communication of market trends and competitive intelligence.

·             Attend & organize sales meetings and leadership training sessions as required.

·             Responsible for implementation and adherence to all departmental policies and manuals, while ensuring compliance to the same for consistency across the team.

·             Continually assess strengths/opportunities of Sales Department and report to Director of Sales & Marketing.

·             Establishes a sense of urgency with the team to understand and achieve the needs of the sales Operation.

·             Support Director of Sales & Marketing in implementing new procedures and standards.

·             Knowledgeable of Hotel’s competitive set and recommends sales/pricing strategies, service and product improvements/up sell strategies to stay competitive.

·             Participates and leads a healthy team morale as measured by employee satisfactions survey.

·             Carries out other reasonable duties that may be assigned to him from time to time and as directed by the DOSM.

Meetings

·             To attend or chair (as and when required) daily morning sales briefing.

·             To attend or chair (as and when required) weekly Group Resume Meeting.

·             To attend or chair (as and when required) bi-monthly Sales Department’s Meeting.

·             Attend monthly Review Meeting (Sales Manager’s).

·             Attend (in absence of DoSM / Commercial Director) Department Head meeting.

·             Attend (in absence of DoSM / Commercial Director) Operations meeting.

·             Attend or chair (in absence of DoSM / Commercial Director) Sales coordinator meeting.

Activity Goals

·             To actively engage self and Sales/ Events teams to achieve set activity goals

·             Meet the following Activity Goals

o   15 Prospect Calls per week

o   5 Outside Sales Calls per week

o   5 entertainments per week

o   2 Site Inspections per week

Standard Task – Weekly or Monthly Report

·             Weekly sales call plan via Sales Force

·             Weekly Sales Manager’s summary report

·             Weekly complete activity and to do detail report

·             Monthly Sales month end report

·             Monthly reconciliation, actual report

·             3 Months action plan

·             To report key competitive activities and special programmes or packages in the market

Administration

·             To respond to all enquiries within 6 hours and overseas enquiries 24 hours. Effective 

follow-ups are to be conducted for such enquiries.

·             To effectively utilize the standard forms and letters to ensures that such forms and letters 

are presented in a most professional manner.

·             To maintain an effective account and account management through Sales Force and to be 

fully competent with operating Sales Force.

·             To ensure that all data input in Sales Force is accurate and updated.

·             Traces on accounts and bookings are logged into Sales Force daily and ensures that traces are acted upon timely and thoroughly.

·             To ensure that corporate rate letters, correspondence and other important documentation 

are prepared in a meticulous detail and presented in the most professional manner.

·             To ensure that group resume, long stay memo, site inspection memo, and others 

important information is distributed to support department in a timely manner.

·             To effectively use all available sales tools.

·             Competent with basic computer software.

·             To assist in the preparation of annual business plan.

Coordination

·             Work closely with all levels of the sales team to ensure that the sales team works 

effectively with the events team and other departments.

·             Ensures that all sales staff are fully trained based on the department’s standard and are 

competent in executing their respective job roles.

·             Ensure all employees maintain an update awareness of hotel product knowledge, current 

promotion, policy changes and appreciate internal communication.

·             Provide honest and appropriate feedback for the performance of subordinate and itself.

·             Ensures that all guest’s profile, requirements and other important information are 

distributed to related department or sections in a timely manner.

·             Ensures that all account notes in the system are accurate and constantly updated.

·             Ensures that departmental procedures and policies are followed by all colleagues.

·             Ensures that department’s service task is being practices and uphold by all sales staff.

·             To ensure that all outgoing and internal correspondences so conducted by the team are 

of quality and standard set by the department and management.

·             Maintains all client and event files according to the standards required.

·             Meet with corporate companies’ decision makers to maintain a good client relationship 

and to solicit future room and events business.

·             To assist with incoming telephone calls with the department.

·             To conduct joint sales call with managers to selective accounts.

·             Fully competent with providing clients with hassle-free experience.

·             Full capable of rate negotiation and room block reviews through effective analysis of 

programme and client history.

·             To work closely with all clients in providing recommendations to ensure that all 

programme are handled professionally.

·             Full capable in handling and solving problems arising from client.

·             To establish and maintains an effective working relationship within the department, with 

all other department in the hotel.

·             To assist in developing packages for promotions in the media, electronic distribution and 

website.

Periodic Duties

·             Attend all functions hosted by the hotel.

·             To effectively use all the available sales tools.

·             To organize and participate in effective sales blitz as directed by DoSM / Commercial Director

·             To conduct sales call or attend trade shows overseas as and when assigned.

·             To assist in preparation of annual business plan.

·             To provide constant ideas and recommendations on how to better service the accounts, 

account management and conversion.

Other standard responsibilities

·             To establish and maintain an effective working relationship within the department and 

with all other departments in the hotel.

·             Establishes and maintains effective employee relations.

·             Maintains the highest standards of professionalism, ethics and attitudes toward all hotel 

guests, clients and associates.

·             Maintains professional business confidentiality.

·             Performs related duties and special projects as assigned.

·             Fully responsible for recording and maintaining accurate room rates and guest’s 

preference.

·             Maintains the highest standard in grooming.

·             To ensure the cleanliness of workplace and its surrounding area.

·             Performs all duties and responsibilities in a timely and efficient manner in accordance 

with established New World Hotels and Resorts policies and departmental standards.

·             Under the guidance and supervision of the DOS, to be responsible for the general 

discipline and conduct of all staff in the department.

CRITICAL SKILLS & QUALIFICATIONS

Qualification Requirements

·             Reading, writing and oral proficiency in English.

·             Must have a thorough knowledge in job task assigned to a Director of Sales.

·             Must be willing to work a flexible schedule to accomplish all responsibilities and 

task.

·             Must be able to assist in guiding and maintaining a sales team towards achieving the 

department’s goal.

·             Must have a high degree of professional integrity and be able to work in prudent and 

organized manner.

·             Responsible self-starter, capable of handling multi-faceted projects and working under 

pressure.

·             Team player who values teamwork, has a good team building skills and is able to 

communicate effectively with all levels of employees.

·             Personal and pleasant to deal with.

·             Tactful, discreet, reliable, sensitive and diplomatic.

·             Guest-driven, friendly, fair and approachable.

·             A proactive problem solver.

·             Nurtures and develops employees, encouraging innovation.

·             Good health physically fit. Excellent personal grooming and personal presentation.

·             Understands and respect local culture, able to adapt to changing environment.

·             Willing to work long and irregular hours, frequently unsociable hours and public holidays 

when required.

Rosewood Bangkok, a striking new landmark for the capital, is an ultra-luxury hotel situated within an enclave of embassies and sleek new office towers, surrounded by Thai fashion designer boutiques and is just steps from Central Embassy, the capital’s most luxurious upscale shopping mall. Rosewood’s A Sense of Place® philosophy is exuberantly expressed with a design that honors rich Thai culture while celebrating the cutting-edge creativity and contemporary design ethos of the dynamic capital. The silhouette of the 30-storey standalone property is a dramatic addition to the Bangkok skyline. Two graceful, connected structures have been masterfully combined to create a new icon for the capital. The building’s form is inspired by the wai -- the charming Thai gesture of hands pressed together in greeting – and is itself an expression of the Thai capital’s growing influence as a design, fashion and creative hub in the region.