Director of Communications - Pre-Opening
职位描述
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OUR PURPOSE AND CULTURE
At Rosewood Hotel Group, we are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every destination while setting new benchmarks for positive impact.
As a pioneering collective with a shared purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood, we answer The Calling. Together, we Make the Place.
Rosewood Blue Palace will open in Crete, Greece in April 2027 and we are now seeking talented individuals to help bring the re-imagining of this stunning property to life.
LOCATION
The individual can opt to be based in ATHENS or CRETE or hybrid between the two locations.
THE ROLE
The Director of Communications is responsible for spearheading strategic direction, initiatives, planning, coordination and management of the hotel’s integrated marketing, public relations and communications. Reporting directly to the Director of Sales & Marketing, the Director of Communications will create and communicate the hotel’s messages and ensure overall continuity of hotel brand consistency and image.
HOW YOU'LL MAKE THE PLACE
Strategic Financial Leadership
- Demonstrate sound business acumen by keeping up to date with market trends and industry dynamics. Identify business opportunities for the organization. Demonstrate financial awareness by thinking in terms of profits, loss and added value. Deliver tangible business results.
- Oversee digital marketing budget, performance, and ROI, seeking new opportunities to drive digital awareness and website conversion.
- Actively promote the services and facilities available to guests within the hotel and Rosewood Hotels & Resorts, maximizing revenue from other outlets (e.g. car transfers, valet services, Spa and Food & Beverage facilities, etc.)
- Monitor annual department budgets throughout the year, reporting reasons for all variances of actual versus budget and recommending and implementing appropriate actions.
- Responsible for annual communications budget planning and corporate matrix recharges with ongoing management of expenses and ROI mindset.
Operational Excellence
- Responsible for creating, implementing, and measuring the success of:
- a comprehensive marketing, communications and public relations program that will enhance the hotel’s image and position within the luxury lifestyle sector.
- all hotel marketing, communications and public relations activities and materials including publications, media relations, client acquisition, property programming, partnerships, retail, events, digital marketing, CRM, eCommerce, social media, content and collateral.
- Ensure exceptional articulation of the hotel’s desired image and position and assure communication of image and position to all constituencies, both internal and external.
- Act as the hotel’s representative for all media, influencers and KOLs. Proactively hosting media regularly, including 1-2-1’s, events and press trips to drive media interest and coverage for the hotel as well as build media database.
- Responsible for editorial direction, storytelling and profiling of key spokespersons including design, production, and distribution of all publications.
- Responsible for all PR, marketing and social agency management and performance as well as RFP process, onboarding and budgeting.
- Seek and secure partnership opportunities for the property in line with brand partnership direction, with a focus on lifestyle, fashion and retail.
- Ensure the appearance of all hotel print and electronic materials such as letterhead, use of logo, brochures, etc. to be “on brand”.
- Oversee social media management of all channels including content production, reporting and performance.
Leadership & Team Development
- Through people leadership, provide others with a clear direction and sets appropriate standards of behavior. Motivate and empower others by delegating work appropriately. Provide associates with development opportunities and support. Builds capable and diverse teams.
- Foster the development of a positive work environment for the department’s associates. Mentor all levels through formal and informal meetings, discussions and performance feedback.
- Foster a culture of recognition by promoting hotel recognition programmes and divisional incentives.
- Take an active role in ensuring compliance with training requirements in conjunction with Talent & Culture.
- Actively participate in recruitment and succession planning, ensuring the right people are in the right roles, to meet both current and future needs.
- Model the company culture, vision, mission and core values at all times, actively driving the vision and values across the hotel.
COULD THIS BE YOU?
- Well-developed leadership competencies:
- Initiative- ability to decide and initiate action.
- Strategic thinking- ability to formulate strategies and methodically solve problems.
- Business acumen- entrepreneurial mindset and commercial thinker.
- People leadership- leads by example, promoting a clear sense of purpose to associates.
- Excellent communication and presentation skills (written / verbal).
- Effective relationship management skills (internal / external)
- Strong guest centricity skills.
- Strong project management skills with the ability to meet deadlines.
- Knowledge in public relations writing projects, such as press releases, biographies, fact sheets, etc.
- Knowledge in social media community management and optimization.
- Demonstratable understanding of the market.
- Significant communications experience that includes a blend of strategy and media relations
- Bachelor’s degree or equivalent in Business; Marketing and Public Relations.
OUR COMMITMENT TO YOU
At Rosewood Hotel Group, your voice is heard and valued. We're a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We're not only committed to building and nurturing genuine, long-lasting relationships but to transforming them and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.
关于我们
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